In a pretty cool use of viral marketing, new exorcism flick Ava’s Possession (due to appear on VOD March 4th) has gone the full monty with its advertising for “Spirit Possessions Anonymous”. Kind of like AA meetings for victims of demon attacks, SPA has a long and storied history helping those whose lives have been torn apart by supernatural forces, with the organizations details spilled in a recently released PSA.
I’ve always enjoyed advertising that thinks a little outside the box, and Ava’s Possession has certainly done that. I know I’ll be checking it out March 4th. How many of you guys will be there with me?
Jeff is a writer for the Blood Shed and eats, drinks, and bleeds horror. You can follow him on Instagram @thatjeffreyguy
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